FANS, THE NEW SOCIAL NETWORK FOR MUSIC LOVERS

Facebook creates a digital subset dedicated to music lovers of all kinds. The database of the site already contains five million concerts.

The website Fans.com, Peter Shapiro's latest project, hopes to become the reference platform for music lovers, a complement to Facebook.

The platform accessible at fans.com allows music lovers to share discoveries and memories about concerts, stories,experiences, and to navigate a database that already has five million past concerts.

Jeff Caldwell, the site's development director, thinks that the world of social media is too blurry about music. The site's boss states: "People want to talk about their passion differently than they do on Facebook. If I saw a Slayer Concert last night, if I saw Gwar last night, two famous heavy metal bands,  I'm not sure I want my colleagues or my grandmother to know."

The site targets all musical types. 

The site allows fans to post content with pseudonyms, which will be visible to all fans of the same artist. Fans.com is a great way to start conversations about old bands or concerts halls that are now closed, or at the very bottom of Facebook Timelines.

For example, a larger-audience artist like Katy Perry, the most popular Twitter user with 92 million followers, had only 500 fans on the new platform.

The site targets all musical genres but Jeff Caldwell notes that the Deadheads, very famous in the 1960s and 1970s because they traveled together in concert and shared many pipes, are a logical starting point.

"We think it's the most difficult community to satisfy, if we can do it with them, it will work in different areas,"he concluded.

It is a platform that brings together a community around music where everyone can freely express their musical tastes.

By Marie - Alix