WHEN TECHNOLOGY PUTS ITSELF AT THE SERVICE OF MUSIC

1. Musical games

Another wave of services, including Songs2See and SoshiGames, hopes to give new impetus to the industry with online music games. A path successfully taken by the French MXP4, which launched two new musical games on Facebook at Midem, Bopler Games and Bopler Tap Tour. “Today we have 350,000 active users per month. The goal is to have 5 million users in June, "said Albin Serviant, CEO of MXP4. Its service is based on patented technology "which links an MP3 catalog to a game". It offers Internet users to play with extracts of 60 seconds, and to pay - in Facebook credits - to savor the game during the entire song. Revenues are shared with rights holders. In addition to recipes, they have found here a way to animate the fan communities they have gathered on Facebook. "The labels have evolved, they have understood that companies like ours are needed to innovate," notes Albin Serviant.

By Dalya