TIK TOK, THE YOUTH APP ?

You may have already caught your teens at home making faces while dancing in front of their phone. If this is the case, it is because the young people probably shoot a video to put it on Tiktok.

The operation of Tiktok is simple : one can record a short video on which it is possible to superimpose a music provided by the application. Tiktok has become a staple of music for one reason: its algorithm. Unlike other social media, such as Facebook or Youtube, which push the content of the most popular users, Tiktok has invested a lot of money in the development of AI that constantly analyzes people’s behavior in order to offer them videos that match what they really want to see.

Because the majority of the videos are made around a musical piece, it is then possible to popularize a particular piece with a young audience, who will then pick it up and listen to it on traditional streaming platforms. So, a popular song on Tiktok, even if it’s for fun, enjoys immense visibility, to the point where there are even music lists based on what is popular on the app.

By Vennila